Dedicated to Empowering Tunisian SMEs Through Financial Expertise

I am the Managing Director and co-founder of IEG Tunisia, with over 20 years in banking. I specialize in financing SMEs, fundraising, restructuring, and M&A. Previously, I managed equity investments, and I was the Head of Commercial Banking division at BIAT bank. I also manage several companies in tourism and real estate and hold an MBA from Barney School of Business.

Driving High-Impact M&A Success:

I led the strategic advisory for Our Co Consortium, guiding their fundraising and expansion efforts. I also steered the sale process for Carthage Cement, a major player of the industry, although the deal didn’t conclude. Finally, I actively participated in the orchestration of the successful sale of Cady to the mass distribution company “Carrefour Tunisia”, further enhancing my M&A expertise across multiple sectors.

From Banking Veteran to M&A Advisor

After over 20 years in banking, I saw an opportunity to apply my deep knowledge of the Tunisian market and SMEs in a new way. Founding an M&A firm allowed me to leverage my experience in corporate finance, fundraising, and restructuring to support companies more directly. My goal is to continue helping companies grow, but in a more advisory-focused role.

AI Meets Hospitality: Innovating Tourism

I’m passionate about the tourism and real estate sectors, having managed several hotels and companies in Tunisia. I believe Artificial Intelligence and modern technologies can help classic hotels improve guest experiences, from personalized recommendations to optimizing operations like room management and pricing. By embracing these tools, traditional hotels can compete more effectively and offer a unique blend of heritage and innovation.

Discovering Balance in Sports

In my free time, I enjoy both tennis and golf, though I lean towards golf. What I appreciate most about the game is that your progress isn’t limited by your opponent’s skill level—you’re always in control of your performance. The more I play, the more I realize how much I love the challenge and serenity that golf brings.