Bigger Data

Trommsdorff + Drüner is entering the network of Reply

The Background  The market for big data consulting is also growing along with the growing digitalisation of everyday life, consumption and communication. Industry association Bitkom is predicting a volume of 3.75 billion euros in 2020 for Germany alone.

The Deal  Trommsdorff + Drüner, one of Germany’s most innovative agencies for data research and data-driven marketing, has now been acquired by Reply, the publicly-owned consultancy firm for big data and digitalised supply chains that is active throughout Europe. IEG – Investment Banking Group has acted as exclusive Financial Advisor for Trommsdorff + Drüner.

The Partners  Reply helps companies develop and implement digital strategies. Its 6,000-strong workforce works for customers from the telecommunications, media, finance and energy industry throughout Europe. Its turnover last year was 705 million euros. Reply sees itself as a network of specialists, who continue to apply their strengths. This also applies to Trommsdorff + Drüner (70 employees), 100% of whose share capital was acquired.