Deutsche Post sells its messenger service SIMSme to Brabbler AG
The Background In private everyday life, messenger services such as WhatsApp, Facebook Messenger or Telegram are indispensable. In recent years, however, the importance of this type of communication has also risen massively in companies. 57 percent of companies already say that messengers are decisive for their own success. In addition, 40 percent of executives say that messenger apps have become one of the most important communication channels. However, for these services to be integrated into companies without any reservations, several rules must be observed; first and foremost, the protection of data against attacks by third parties and compliance with the DSGVO regulation. SIMSme, the messenger service of Deutsche Post AG, is one of the few relevant B-2-B messenger that meet the legal requirements for business communication.
The Deal Deutsche Post sells its messenger service SIMSme to Brabbler AG. This transaction is executed at the peak of interests for secure messaging services. IEG – Investment Banking Group has acted as exclusive financial advisor to Deutsche Post. Mirko Heide, Executive Director at IEG, emphasizes: “We are proud and excited to support Deutsche Post in this transaction. The combination of SIMSme and Brabbler is an important milestone in creating a leading European secure communication platform.”
The Partners Deutsche Post is the largest postal service provider in Europe and the market leader in the German letter mail and parcel market. With the strong Deutsche Post brand and around 150,000 employees committed to the highest service standards. Deutsche Post's range of products and services combines the present and future of postal and communications services. SIMSme is an internet-based, cross-platform instant messaging service provided by Deutsche Post AG for companies, public authorities and private individuals. It allows secure messaging while protecting the users’ privacy and complying to recent data protection laws. Brabbler develops a communication platform named “ginlo” that ensures privacy for private users and confidentiality for companies. Business customers can rely on an end-to-end encrypted and manageable IT solution for the communication among their employees.
The Perspective Marco Hauprich, Senior Vice President Digital Labs Deutsche Post AG and responsible for SIMSme, says about the transaction: “Brabbler AG – with its expertise in digital communications, experienced team of developers, and extensive experience in marketing digital services – is exactly the right partner to take our successful product to the next level." Existing SIMSme customers can continue to use the service as before. SIMSme remains a free service for private customers; for business customers current pricing plans also remain valid.
IEG was a reliable partner which fully supported Deutsche Post during the important project SIMSme. IEG has managed to achieve a win-win situation for all involved parties based on a very efficient process. We are extremely satisfied with the outstanding performance of IEG.