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Burda is acquiring a further 35% of the shares in C3 - IEG as exclusive financial advisor to Kircher and Burkhardt
C3 was created in 2014 as a result of the fusion between KircherBurkhardt and the Burda Creative Group. IEG – Investment Banking Group also accompanied this fusion as financial advisor. Within a mere two years C3 Creative Code and Content has developed into the European market leader among the content marketing agencies. The two founders Rainer Burkhardt and Lukas Kircher are now transferring a further 35 per cent of their shares in the content-marketing network C3 to their partner Burda but will continue to manage the group of agencies. Lukas Kircher has this to say on the subject: “This is a consistent stage in our growth strategy in order to make our ambitious international acquisitions possible. Our aim is to transform C3 into the leading content marketing network worldwide, which will be able to serve globally acting business enterprises and brands from a single source”.
The company is pursuing its aim of quickly growing into a global player on this rapidly growing market by way of a resolute strategy of internationalisation. In 2016 C3 acquired the British agency Seven in London, and in the same year the strategic alliance with the U.S.-market leader Meredith Xcelerated Marketing (MXM) was forged. These two companies jointly founded the Global Content Marketing Network MXM//C3. C3 created further pillars for itself in the shape of acquisitions and alliances in other European countries, for example in Slovenia. C3 emerged from the most important International Content Marketing Awards, which were awarded in September 2016 at the Content Marketing World in Cleveland, as the best content marketing agency in the world.
The assumption of further shares by Burda is still subject to the approval of the cartel authorities, which is expected in the short term. The parties agreed to maintain silence regarding the purchasing price.
IEG – Investment Banking Group acted as exclusive Financial Advisor to Lukas Kircher and Rainer Burkhardt.
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