IEG was the ideal choice for Mynewsdesk to find the right partner to help drive the M&A agenda. From the beginning IEG took the time to understand our SaaS business model, product with customers, but most importantly they dedicated time to understanding our growth plan so they could find the right target for us. IEG played a critical role for reaching a very successful transaction and without their granular level involvement we would not have achieved and exceeded our expectations.
Mattias Malmström
Mynewsdesk
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