A partnership between Vserv and Experian creates perfect synergy to improve Vserv's core product propositions and boosts Experian's in-house capabilities
The Background At the moment, still 45% of the Indian adult population has no access to credit, states Vserv's new partner Experian. This transaction enables the two parties to reach these customers more effectively and efficiently.
The Client Vserv is the leading authentic smart data platform for mobile marketing in India. With over 400 million+ authentic user profiles, Vserv empowers marketers as well as brands to drive sharper people-based marketing across 30+ industry segments, such as Retail, FMCG, E-Commerce, Travel, and BFSI. Founded in 2010, Vserv is backed by Maverick Capital and Epiphany Ventures. Vserv was founded by industry veterans, Dippak Khurana (Co-Founder & CEO) and Ashay Padwal (Co-Founder and Chief Product | Tech Officer), who together bring more than 35 years of experience in mobile and digital advertising.