22. June 2017

IEG Expert Panel @NOAH: The Rise of Vertical Brands in the Digital Space

IEG EXPERT PANEL @NOAH CONFERENCE BERLIN

The Rise of Vertical Brands in the Digital Space - 
Insights from Europe’s Leading Digital Native Vertical Brands

IEG CO-SPONSORS THE NOAH CONFERENCE 2017 IN BERLIN. The NOAH Conference is one of the most influential conferences about digitalisation, innovation and disruption. As an influential, global leading investment banking boutique for the internet- and tech sector IEG will be present and furthermore engage es event sponsor this time.

IEG hosted an Expert Panel at NOAH Conference Berlin about The Rise of Vertical Brands in the Digital Space on Theatre Stage on 22 June 2017 at 10am.

Digital native vertical brands such as Dollar Shave Club have successfully broken into highly attractive brand verticals that have been dominated by big legacy players for decades. From razors to mattresses and suitcases: How is this possible? What is the success recipe and what are the key challenges?

Experts Stefan Holwe, founder of Horizn Studios – the leading online first luggage brand for the next generation of travelers –, Jas Bagniewski, CEO at eve – the pioneer of luxury sleep solutions –, and Dr. Björn B. Schmidt discussed and provided you with exciting insights into the driving story in the future of retail.

The NOAH Conference provides a platform for leaders of the digital economy to meet and interact. The target audience spans from entrepreneurs, investors, corporate executives, networkers to leading industry journalists.

Furthermore, Stefan Heilmann will hosted the 36th DIGITAL FRIENDS DINNER in Berlin at Soho House.