Infoniqa strengthens its leadership in accounting software in Germany through the acquisition of Kell Outsourcing.

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IEG - Investment Banking Group served as the exclusive advisor to Infoniqa Group, a leading provider of HR and accounting software as well as automation solutions in the DACH region, in the acquisition of Kell Outsourcing, a provider of digitally supported services for financial accounting.

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Founded in 2005 by Melanie Kell and headquartered in Wiesbaden, Kell Outsourcing employs 25 people. The company manages its clients' complete accounting processes in a timely, compliant, and digital manner.

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With this strategic acquisition, Infoniqa reinforces its goal of further expanding its Business Processes as a Service (BPaaS) segment in the HR and finance sectors and strengthening its market position as a leading full-service provider of payroll, finance, and HR outsourcing and software solutions for SMEs in the DACH region.

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The integration of Kell enables Infoniqa to combine its comprehensive software suite with Kell's expertise in customized accounting solutions and services, creating a leading outsourcing solution in a market where the demand for qualified accounting professionals continues to grow. Melanie Kell's leadership, paired with Infoniqa's operational strengths, positions the group as a transformative force in the management of financial functions for companies. The aim is to create an integrated platform tailored to the needs of SMEs, making financial and compliance management more efficient and future-proof.

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Melanie Kell, founder and managing director of Kell Outsourcing, will continue to play a key role in the strategic development and drive the growth of the expanded service portfolio across the DACH region.

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Executive Statements

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Hans-Jürgen Wels, CEO of Infoniqa:
"Our goal is to achieve market leadership with innovative software, comprehensive BPaaS, and AI-based automation. The acquisition of Kell Outsourcing brings us a decisive step closer to this goal, as we can now offer our clients in Germany reliable and established accounting solutions."

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Melanie Kell, Founder and Managing Director of Kell Outsourcing:
"The merger with an established, large provider like Infoniqa represents the next growth step for Kell Outsourcing. Our clients will now also have access to services related to payroll and personnel management. Together, we can provide SMEs with customized solutions in finance, payroll, and HR management."

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Mirko Heide, Managing Director of IEG - Investment Banking Group:
"This is yet another great example of our strategic buy-side services empowering private equity firms and their portfolio companies in pursuing impactful buy-and-build strategies.”

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IEG -Investment Banking Group acted as the exclusive advisor to Infoniqa, providing strategic access to Kell Outsourcing and advisory support throughout the transaction.

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The Partners

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‍IEG - Investment Banking Group is a leading global technology investment bank focused on M&A, financing, and asset management. With a local presence in key international growth regions and emerging markets, IEG serves as a unique, influential, and entrepreneurial partner for growth companies and large international corporations. Founded in 1999, IEG has successfully completed over 200 transactions with approximately 50 technology investment bankers worldwide. For more information, visit ieg-banking.com.

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Infoniqa Group, a portfolio company of Warburg Pincus, a leading global growth investor, is a top provider of HR and accounting software and automation solutions in the DACH region. Infoniqa specializes in corporate solutions that simplify and automate HR and accounting workflows. As one of the few full-service providers in the DACH region, its product portfolio includes modular HR solutions for payroll, time management, and HCM as well as accounting solutions. Infoniqa operates from 11 locations across Europe and proudly serves 20,000 satisfied customers.

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Kell Outsourcing delivers comprehensive, efficient, and digital accounting solutions with speed, expertise, and full compliance. Their dedicated team acts as an extension of their clients' businesses, ensuring continuity and reliability. Outsourcing accounting functions allows clients to focus on their core activities without worrying about staff shortages or disruptions. Optimized processes prevent operational interruptions and relieve HR departments.