The Deal Urbanara has successfully completed a financing round. Urbanara has raised EUR 5.4m by means of a capital increase. A new, strategic investor (family office) invested approx. EUR 3m. The remainder is contributed by existing shareholders (equity capital) and by conversions of loans. The raised capital will be used to expand Urbanara's product portfolio, to further develop the multi-channel marketing strategy and to strengthen its IT functions. IEG - Investment Banking Group functioned as exclusive financial advisor to Urbanara during the entire process and was responsible for the financial analysis, preparation of investor marketing material, investor approach and negotiation support.

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The Client Urbanara Holding GmbH is a Berlin based, premium online brand for home textiles and accessories with more than 60 thousand customers worldwide. The company’s key principles are natural materials, highest quality as well as transparency regarding sourcing and manufacturing. Urbanara’s customer-oriented business model connects consumers directly with manufacturers of highest quality homeware, eliminating intermediary whole- and resellers.

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The Perspective The newly raised capital will allow Urbanara to expand its product portfolio, develop its multi-channel marketing strategy and strengthen its IT function. Benjamin Esser (Founder and CEO of Urbanara) explains: “We are convinced that we have found the best suited partner for Urbanara and we start the preparation for the year-end business with great confidence.”

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