The Deal Successful completion of merger between the two content marketing agencies KircherBurkhardt and BurdaCreative Group to form C3. The team of IEG acted as sole financial advisor to KircherBurkhardt. IEG was responsible for the coordination and management of the entire process including due diligence, accompanying of the negotiations until closing.

The Partners KircherBurkhardt is the leading agency for narrative brand management in Germany. Founded in 2003 by Lukas Kircher and Rainer Burkhardt, KircherBurkhardt quickly grew to be Germany’s largest Content Marketing Agency and is now transforming itself to become a digital-centric content marketing agency. BurdaCreative is a full-service provider for content marketing belonging to Hubert Burda Media Group. BurdaCreative designs and operates customer-owned media channels and further develops those on all marketing-relevant media platforms. In Germany, BurdaCreative has offices in Munich, Hamburg and Berlin.

The Perspective Lukas Kircher commented on the merger (which has now been formally sealed) as follows: “For us, the proposed merger with BurdaCreative is a smart move that will enable us to realize our long- held plans to grow globally and enter further fields of competence in cooperation with a strong partner.”

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