The Deal Strategic partnership between simply local - a brand of my xplace - and four publishing houses, including Aschendorff Group and Weser Kurier. IEG has acted as exclusive financial advisor to xplace GmbH during the multistage equity growth financing and was the maoin driver for establishing a strategic partnership between classic publishing houses and a local online marketplace in Germany. IEG's main tasks were: coordination and management of the entire process including due diligence, valuation of the company, support the preparation of the business and accompanying of the negotiations until closing.

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The Partners xplace GmbH, headquartered in Göttingen, Germany, is a European market leader in the field of interactive customer information, kiosk technology and Digital Signage at the Point-Of-Sale (POS). The company’s product portfolio comprises POS terminals, POS TV Solutions, the software application xplace NoTeS and a POS supporting internet portal, as well as marketing services and hardware. The WESER-KURIER Mediengruppe (Bremer Tageszeitung AG) publishes the WESER-KURIER, one of the broadest daily newspapers in the northwest. At the same time it presents www.weser-kurier.de, one of the most used news portals in Bremen and the region. As the leading media enterprise in the region, the Aschendorff Group keeps the people of Münster and the Münsterland area informed of all important events, whether at local, regional or worldwide level. Editorial content and information from advertisers are communicated via a range of channels: print, online and mobile.

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