Content management system Magnolia receives investment from Berlin-based Elvaston Capital

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The Background Almost 15 years ago, Content Management Systems (CMS) were already important tools for corporate communications on the web with consumers, investors, media people, and others. Today, in a social media and digital world anybody can manage his own digital content space in real-time by a minimum of technical requirements. Consequently contents grew with an unprecedented speed. The competitive environment for content management systems is fiercely contested.

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The Deal Berlin-based Private Equity firm Elvaston Capital has provided an undisclosed investment in the Swiss Magnolia International AG. IEG – Investment Banking Group acted as exclusive financial advisor to Magnolia.

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The Partners Magnolia is a digital business platform with a CMS at its core. Enterprises such as Airbus Group, Al Arabiya, Avis and Virgin America use it as the central hub for their web, mobile and IoT initiatives. Magnolia is a privately held company, founded in 1997 and headquartered in Basel, Switzerland. Elvaston is an entrepreneur-led private equity firm specialising in small to medium-sized companies located within the German-speaking region. Elvaston takes a straightforward, individual approach to guiding profitable companies operating in growth industries towards long-term value growth.

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