WanMa and Mixer: cable compound expert and insulation champion join forces
The Background: Cables transmit electrical energy and electrical data; hence basically all industries depend on them. The biggest customers are the auto mechanics and machinery sector, the energy sector and information technologies. The market is growing worldwide. At the same time the performance requirements for cables are increasing due to the technological progress. Consequently this affects the demands for insulations as well. They need to be as thin but also safe and flexible as possible.
The Deal: Mixer enters into a strategic partnership with WanMa - subsidiary Zhejiang WanMa Macromolecule Material Co., Ltd. IEG – Kratos has acted as exclusive financial advisor for Mixer S.p.A.
The Partner: As the largest power cable manufacturer and cable compounder in China, WanMa group (SZ: 002276) aims to accelerate its growth in international markets for its macromolecule materials. Mixer, an Italian company with unique compounding technologies and commercial access to global leading power cable manufacturers, is looking for opportunities to enrich its product portfolio and global presence.
The Prospects: Upon initial success, both parties intend to deepen and intensify the partnership. Furthermore WanMa Group and Mixer seek to expand into further geographic regions.
IEG-Kratos has played a crucial role in this transaction by building a bridge of trust. As a SOE, we have to follow a rigorous equity transfer process in compliance with SASAC’s regulations. Our challenge was to explain this to our Italian partner to gain trust and support. I was amazed by how they were able to translate our constraints into international references and execute it.