The needle in the haystack

The Deal Schober Group has successfully sold Nexiga to Evaston. During the entire process, IEG - Investment Banking Group has acted as exclusive financial advisor to Schober Group.

The Partners Schober Information Group Deutschland is a data and information management company, supporting customers in more than 50 countries with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies. Nexiga as a full service provider and one of the market leaders for geomarketing in Germany, supports numerous companies with planning and evaluation of store location, sales areas, target groups and the assessment of market potentials. Elvaston is an entrepreneur-led private equity firm specialising in small to medium-sized companies located within the German-speaking region.

The Perspective The disposal allows Schober Group to further put the focus on their core business. The management team of Nexiga becomes co-shareholders. Nexiga GmbH is a pioneer and one of the market leaders in geomarketing.