Multi-site digital experience platform

Content management system Magnolia receives investment from Berlin-based Elvaston Capital

The Background Almost 15 years ago, Content Management Systems (CMS) were already important tools for corporate communications on the web with consumers, investors, media people, and others. Today, in a social media and digital world anybody can manage his own digital content space in real-time by a minimum of technical requirements. Consequently contents grew with an unprecedented speed. The competitive environment for content management systems is fiercely contested.

The Deal Berlin-based Private Equity firm Elvaston Capital has provided an undisclosed investment in the Swiss Magnolia International AG. IEG – Investment Banking Group acted as exclusive financial advisor to Magnolia.

The Partners Magnolia is a digital business platform with a CMS at its core. Enterprises such as Airbus Group, Al Arabiya, Avis and Virgin America use it as the central hub for their web, mobile and IoT initiatives. Magnolia is a privately held company, founded in 1997 and headquartered in Basel, Switzerland. Elvaston is an entrepreneur-led private equity firm specialising in small to medium-sized companies located within the German-speaking region. Elvaston takes a straightforward, individual approach to guiding profitable companies operating in growth industries towards long-term value growth.