Asia
17. August 2017

Key success factors for expanding business in the SaaS sector in SEA

Four crucial pillars SaaS providers must build to expand successfully in the SEA region

MARKET VALUATION HAS INCREASED FROM USD 380M TO USD 4.3BN WITHIN 7 YEARS – This is just one of the facts that Raphael Dana, Managing Director at IEG – Singapore, has stated in an article about the massive potential of the South East Asian market by referring especially to the Software as a Service (SaaS) sector.

Dana stresses that even more growth in that specific field can be expected within the SEA region. Although the focus lies especially on emerging markets such as Malaysia, Indonesia, Thailand and the Philippines, mature markets such as Australia, New Zealand or Singapore that have been driving this massive spurts in the recent past, should not be neglected.

Regarding the SaaS sector, Raphael Dana has identified 4 pillars that lead to a successful expansion.

  1. Have a solid, differentiated product
  2. Be specialized
  3. Go global
  4. Focus on service

To get the full insights of the topic, please refer to TechInAsia November 2016 issue. Header Pic © fazon via Fotolia