"Apps are Dead" - Mercesdes Benz Social Media Night
On September 6th 2016 at the very exclusive location "Haubentaucher", the 59th Mercedes-Benz Social Media Night IFA- special edition took place. Stefan Heilmann presented the "8 trends that change ALL industries."
The Mercedes Benz Social Media Night (MBSMN) is one of the most successful social business events in Germany. Over the last 5 years the popularity of the event has increased constantly and the reach has peaked now with more than 1,000 tweets sent during the evening of the event.
Stefan Heilmann has joined the 59th MBSMN in September 2016 and introduced the 8 trends that changes all indsutries, with distinct focus on the trends "Apps are Dead", "Content is King" and "UX". Even though it has beed a trend for quite some time now, especially the "Content is King" influences Social Media and the way marketers handle and manage the social networks and the various channels. It is no longer about advertising the own company or most recent projects, it is all about story-telling and compelling news that facinates, entertains and touches the audience on a very personal and emotional level.