The Mekka for Techies

The Deal Ströer Media AG acquires GIGA Digital AG. IEG acted as the exclusive M&A advisor to the shareholders of GIGA Digital AG (“GIGA”) on the sale of 100% in the share capital of the company and was in charge of the approach and coordination of selected strategic investors, Preparation of the selling documentation, including the financial model, Preparation & management of a virtual data room, Management and coordination of the due diligence process, Handling the negotiations on behalf of the shareholder and supporting the closing of the transaction.

The Partners Ströer Media AG is one of the leading providers of out-of-home and online advertising in Europe and offers its advertising clients individualized and fully integrated premium communications solutions. Ströer is setting future-oriented standards for innovation and quality within Europe’s digital media arena. GIGA Digital AG is one of the leading digital technology and entertainment publishers in Germany and carries out target-group directed online publishing with high-coverage websites.

The Perspective With this acquisition, Ströer is investing in the further expansion of their digital division and is extending its own range of services.