NHST-owned Mynewsdesk has acquired Mention, a Paris-based real-time web and social monitoring tool that is used by a global customer base. Mynewsdesk is the leading provider of a SaaS all-in-one digital PR platform in the Nordics. The addition of Mention creates a new global category leader within real-time web and social listening for small to medium-sized enterprises (SMBs).
In their own press release, Andreas Emblem, NHST’s Head of Division and Chairman of Mynewsdesk, stated: “This acquisition strengthens the global position of Mynewsdesk and lays the foundation for further strong, innovation-led growth. It is the result of an extensive mapping of global investment opportunities and reflects NHST’s commitment to B2B SaaS as a strategic growth area for the group.”
Furthermore, Mattias Malmström, CEO at Mynewsdesk, said: “This acquisition creates a new global category leader providing best-in-class software for PR, marketing and communications for SMEs. Mention is at the forefront when it comes to monitoring, AI and data-driven analytics with a first-class product and technology team.”
“Mention and Mynewsdesk create an unrivalled combined offering for small and medium sized businesses and therefore positioning Mynewsdesk to become the global leader in PR & Communications solutions for this segment,” emphasized Heiko Scheller, Associate at IEG – Investment Banking Group.
IEG – Investment Banking Group acts as exclusive financial advisor to Mynewsdesk and its parent company NHST Media Group.