Indie designs for home good giant
The Deal The indie e-comm shop Of a Kind, which was launched in 2010, has been bought by home goods giant Bed Bath and Beyond. The IEG-USA office, Rossoff & Co. supported Of a Kind during the entire process.
The Partners Of a Kind introduces exciting new designers by selling their pieces and sharing their stories. Since 2010, they have featured over 350 of America's most promising new makers. They select designers whose work they love and feature them on the site, selling exclusive, limited-edition pieces and super-special finds alongside stories about what makes their creators tick. Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer offering a wide selection of domestics merchandise and home furnishings. The Company’s mission is to be trusted by its customers as the expert for the home and “heart-related” life events. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, new mover and student life programs, and its design consultation services. The Company’s strategy is based on building and delivering a strong foundation of differentiated products, and services and solutions, while driving operational excellence.
The Perspective About the future for Of a Kind, founders Clair Mazur and Erica Cerulo stated in their own press release: "We'll bring you more limited-edition creations that support the work and careers of emerging designers we love. We'll tell you more stories and share our discoveries. We'll keep sending our "10 Things" newsletter and gabbing on our podcast, even."
