The Background The market for big data consulting is also growing along with the growing digitalisation of everyday life, consumption and communication. Industry association Bitkom is predicting a volume of 3.75 billion euros in 2020 for Germany alone.

The Deal Trommsdorff + Drüner, one of Germany’s most innovative agencies for data research and data-driven marketing, has now been acquired by Reply, the publicly-owned consultancy firm for big data and digitalised supply chains that is active throughout Europe. IEG – Investment Banking Group has acted as exclusive Financial Advisor for Trommsdorff + Drüner.

The Partners Reply helps companies develop and implement digital strategies. Its 6,000-strong workforce works for customers from the telecommunications, media, finance and energy industry throughout Europe. Its turnover last year was 705 million euros. Reply sees itself as a network of specialists, who continue to apply their strengths. This also applies to Trommsdorff + Drüner (70 employees), 100% of whose share capital was acquired.